Who we are

Storie is a shop that works to preserve and promote a fine, sustainable craft heritage. We specialize in old textile traditions. We look for endangered crafts and develop products that help support the craft tradition and let it evolve, while strengthening local artisan communities.

We work with artists, designers and artisans to offer our customers the best handmade products we can find. We also work to keep craft traditions, cultural heritage and sustainable production models alive, and to support the creative people who make these products.
Image
Image Image

Storie is a concept

Every object has a story, and we want to share these stories with you. Our founder, Fiona Cameron, was a BBC journalist and a philosophy student who grew up traveling the world with her family.

Her travels gave her a taste for the sublime. As a journalist, her curiosity grew into an obsession with where objects come from. That is how Storie was born, on a busy street on the famous Left Bank of Paris.

With Fabien Fournier, her art director and film partner, Fiona brings craft stories to life through Storie. She promotes craft culture, sustainable production practices and a new, conscientious consumerism.

Storie is an online shop

that shares the stories of craft heritage with global communities of people who care about how things are made, who made the products, and who want to invest in cultural heritage.

Storie was a physical shop

that opened its first store in Paris in spring 2011, at 20 rue Delambre in the Montparnasse neighborhood. Fiona Cameron and her team of craft lovers worked there until the shop closed its permanent physical space in 2020.

Over the last 12 years, we have opened pop-ups and collaborations across the capital and the country. Today, we focus on growing our reach in France and around the world through our website, www.storieshop.com. We highlight the craft we have selected and aim to open global markets to talented artisans.
Image Image

Storie Nomade is our pop-up shop

We run pop-up shops that offer authentic luxury, fine craft and handmade home goods with a story, from all over the world. We specialize in textiles and basketry, in everything woven, in stories told in thread. Contact us if you are interested in a collaboration or in wholesale.

Why Storie?

The story of Storie matters. Founder and buyer Fiona Cameron was a journalist at the BBC and France 24 before opening the shop in Paris. Since Storie opened in 2011, she has been looking for fine craft and inspiring fair trade producers. Fiona studied social enterprise, with a mission to change the way we buy. She sees Storie as a showcase for craft heritage, an important platform for small independent artisans, and a stage to promote ethical and sustainable production practices.

The founder

Fiona Cameron

"In a world where we are more and more aware of the importance of sustainability, handmade products will be more and more appreciated. Sustainability is the key to the Storie selection."

Asked for three words that sum up Storie, Fiona Cameron answers quickly "Authenticity, integrity, beauty".

In 2011, Fiona created Storie. She had worked as a journalist in France, the United Kingdom and the United States, and she wanted to leave the world of news. Around the same time, a pretty shop came up for rent just below her Paris apartment. It made her dream of a completely different life.

"Every object has a story. It seemed essential to me to bring forward the stories behind the products we buy, and to be more careful about what we buy. I thought that if we could help people truly appreciate a product, and understand its story, how it is made, with which materials, by whom and in what conditions, then they would cherish it. They would talk about it and share what they know of its heritage, and they would not be tempted to buy something mediocre that they would throw away later. I love the idea of giving someone a wooden spoon or a hand-woven textile that they can pass on to a future generation. 'Buy less, buy better.' I thought that if we sold good products, we could help change the way people buy. I think there is plenty of room for virtuous businesses."

Fiona Cameron

Her family always traveled. She grew up on 3 different continents, with roots around the world. She is passionate about textiles and weaving in all its forms, and she is always looking for new textures and colors.

For Fiona, handmade matters more and more at a time when everything is homogenized. "There is something deeply comforting when we feel a human touch in an object." "In a world where we are more and more aware of the importance of sustainability, handmade products will be more and more appreciated. Sustainability is the key to the Storie selection."

Fiona believes that culture and art are at the heart of our society, "especially when times are hard. Being touched by the beauty of something created by another human being reminds us how creative and inspired we can be."